Get up close and personal with your consumers.
We’ll put our brand ambassadors to work for you. Our team of influencers know how to get the attention of local press; hold retail demonstrations; sample products and coupons; organize community events; volunteer; product test; blog; and simply spread the news about your product within their community. Whether you are looking to generate word-of-mouth on the streets or online, our database of ambassadors can help you create some buzz.
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Features
- Sphere of influence through local community
- Ability to champion your brand to like-minded consumers
- Passion for an active lifestyle
- Extensive social networks
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Range of influencers:
- Social enthusiasts
- Training teams
- Ambassador moms
- Endurance athletes
- Fitness enthusiasts
Case Studies
Dunkin' Donuts
Objective:
Increase awareness of the new DDSMART menu and transform brand perception within the running/walking community, while ultimately driving new consumers to retail within key target markets.
Results:
A group of 30 team captains were recruited to lead 10 of their friends through an 8-week training journey from being a couch potato through the completion of their first 5K. The life-transforming journey spread virally through social networks, event appearances, coupon distribution and word-of-mouth exposure.
Aquaphor
Objective:
Increase product trial and brand exposure in the specialized world of endurance sports.
Results:
Through the recruitment of 250 sponsored amateur athletes, Team Aquaphor created a buzz within local communities by distributing product samples, racing in branded apparel, generating press, and talking-up the benefits of Aquaphor to friends, family and others in their sphere of influence.
Safeway
Objective:
Introduce the Eating Right Kids brand to social and highly influential family decision makers and position the brand as the choice for a better tasting, better for you snack option.
Results:
100 parents across Safeway’s target test market were recruited to serve as brand ambassadors and wear branded apparel, distribute coupons in a relevant setting and share personal product testimonials.
