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Race Sampling

Race Sampling

The power of positive associations

When your target audience is participating in their favorite activities, we’ll put your brand front and center. Make positive, memorable impressions by aligning your brand with the athletic and social experiences of your ideal consumer.

  • 4 reasons to choose Active Network

    • Our reach
      35,000 events providing access to 25MM+ participants, including Marathons, Triathlons, Cycling, Half Marathons, 10ks, trail runs and more.
    • Our targeting
      Reach competitive athletes, enthusiasts and casual participants. Sample by sport, gender, region, age.
  • 4 reasons to choose Active Network

    • Our turnkey management
      We’ll manage all aspects of the program from event selection to shipping and reporting.
    • Your ROI
      Post-program research to prove results.

Case Studies

kraft
luna
biore
Aquaphor
Objective:

Increase product trial and brand exposure in the specialized world of endurance sports.

Results:

550,000 product samples were provided to endurance athletes at events, in health clubs and hand-to-hand by Aquaphor sponsored athletes.

Biore
Objective:

Drive awareness and trial of the Biore® Make-Up Removing Towelettes among young adult females with an affinity for fitness.

Results:

500,000 samples were distributed at endurance and community events targeting the hard-to-reach female as she engaged in her favorite activity, resulting in a positive association for the brand.

Luna
Objective:

Introduce the LUNA bar to active women, ages 25-50, by encouraging product trial.

Results:

275,000 samples were distributed to target consumers at female-focused health clubs and events in LUNA’s target markets, increasing average product trial and acceptance rates for the brand.