Media

Email Exclusive

Email Exclusive

Your ideal consumers playing hard to get? Use Active Network’s emails to reel them in.

Drive online registrations and increase year over year participation by sending custom Email Exclusive to Active’s list of opt-in subscribers. Take advantage of Active’s state of the art design team to ensure your design copy follows email best practices and persuades our consumers to register for your event!

  • Features

    • Weekly distribution
    • Geo-targeting
    • Design work included
    • Email Exclusive Playbook

Case Studies

pilly marathon
ironman
roc rac
Philadelphia Marathon
Objective:

Drive online registration for the Philadelphia Marathon and grow revenue.

Campaign Elements:
  • Targeted Ads on Active.com (Running Channel)
  • Active.com Local Events Newsletter
  • Email Exclusive
Results:

With a targeted mix of media, the Philadelphia Marathon was able to execute a multi-month campaign that generated over 2 Million impressions and drove thousands of registrations.

Buffalo Springs Triathlon
Objective:

Expose The Buffalo Springs Lake Triathlon brand to a wider audience using multiple marketing tactics.

Campaign Elements:
  • Featured Listing on Active Triathlete Channel and Active.com Homepage
  • Active.com Local Events Newsletter
  • Email Exclusive
Results:

By targeted both new and return participants, the Buffalo Springs Triathlon was able to increase registration numbers year over year and exceed their revenue goals.

Vavi ROC Race 5k
Objective:

Promote the first-ever Ridiculous Obstacle Challenge (ROC) 5K and drive new registrations with a $5 discount offer.

Campaign Elements:
  • Email Exclusive to target DMAs
Results:

Reaching over 31,000 local athletes, the ROC race was able to secure an additional 138 registrations for their inaugural event.