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Display Advertising

Display Advertising

Our online properties are your door to the active lifestyle demographic.

Interested in reaching a broad active lifestyle demographic? You can choose to run your ads across all sections of Active.com! Choose from the following channels: Endurance, Team Sports, Golf & Tennis, Outdoors, Lifestyle, or Resources.

  • Features

    • Geo-targeting
    • Low flat rate pricing

Case Studies

pilly marathon
ironman
roc rac
Philadelphia Marathon
Objective:

Drive online registration for the Philadelphia Marathon and grow revenue.

Campaign Elements:
  • Targeted Ads on Active.com (Running Channel)
  • Active.com Local Events Newsletter
  • Email Exclusive
Results:

With a targeted mix of media, the Philadelphia Marathon was able to execute a multi-month campaign that generated over 2 Million impressions and drove thousands of registrations.

Buffalo Springs Triathlon
Objective:

Expose The Buffalo Springs Lake Triathlon brand to a wider audience using multiple marketing tactics.

Campaign Elements:
  • Featured Listing on Active Triathlete Channel and Active.com Homepage
  • Active.com Local Events Newsletter
  • Email Exclusive
Results:

By targeted both new and return participants, the Buffalo Springs Triathlon was able to increase registration numbers year over year and exceed their revenue goals.

Vavi ROC Race 5k
Objective:

Promote the first-ever Ridiculous Obstacle Challenge (ROC) 5K and drive new registrations with a $5 discount offer.

Campaign Elements:
  • Email Exclusive to target DMAs
Results:

Reaching over 31,000 local athletes, the ROC race was able to secure an additional 138 registrations for their inaugural event.