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Outdoor Enthusiast Demographics 

Meet Greg.

Greg camps with his wife and two kids least 5-6 times a year. During the summer months, they camp for 3 or more days and try out different camp sites and parks within their state and neighboring states. They try to save money on gas by staying closer to home.

  • They’re family oriented

    • 55%of our customers can be classified as “The Family Camper”
    • 82% camp between June and August
    • 74% camp to spend quality time with friends and family
    • 64% camp 4+ times per summer
    • 35% plan camping trips 3+ months in advance

    They’re committed to outdoor activities and sports

    • 60%+ are taking 3+ camping trips per year
    • They enjoy other sports – their Top 3 activities include : Running (80%), Cycling (62%), and Walking (55% )

    They’re spending on gear and supplies

    • 70% spend more that $50 per year on gear
    • 85% spend more than $50 per year on food
  • Demographics

    • Total HHI $75,000+, 56%
    • Total HHI $100,000+, 53%
    • Graduated college with degree, 46%
    • Completed graduate school, 21%
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