Meet Greg.
Greg camps with his wife and two kids least 5-6 times a year. During the summer months, they camp for 3 or more days and try out different camp sites and parks within their state and neighboring states. They try to save money on gas by staying closer to home.
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They’re family oriented
- 55%of our customers can be classified as “The Family Camper”
- 82% camp between June and August
- 74% camp to spend quality time with friends and family
- 64% camp 4+ times per summer
- 35% plan camping trips 3+ months in advance
They’re committed to outdoor activities and sports
- 60%+ are taking 3+ camping trips per year
- They enjoy other sports – their Top 3 activities include : Running (80%), Cycling (62%), and Walking (55% )
They’re spending on gear and supplies
- 70% spend more that $50 per year on gear
- 85% spend more than $50 per year on food
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Demographics
- Total HHI $75,000+, 56%
- Total HHI $100,000+, 53%
- Graduated college with degree, 46%
- Completed graduate school, 21%
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