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Triathlete Demographics 

Meet Michael.

Michael is a highly competitive triathlete who spends significant money on active vacations, traveling to races and new gear. By targeting triathletes and committed endurance athletes like Michael, brands are reaching an educated, affluent and passionate consumer.

  • They’re influential, affluent and growing

    • Triathlons are one of the fastest growing endurance segments (registrations up 5% YTD)
    • Triathletes can be thought of as “mass affluents”, representing close to one third of our endurance athletes
    • With over 44% having a HHI of 100K+ , and 43% with Post Grad degrees, they are some of the most desirable consumers to reach
    • 32% describe themselves as a volunteers, making them very involved in their communities

    They’re goal oriented

    Top 3 Motivators for working out :

    • Physical health - 96%
    • Personal gratification- 88%
    • Because it’s fun – 85%

    They spend to support their sport lifestyle

    • The alpha dogs of endurance sports, triathletes are considered the “top of the pyramid” when it comes to athletes – spending highly on gear, events and travel to support their lifestyle
    • 35% value their bike at $2,000-$4,000; 18% value it at $1,500-$2,000
    • 54% spend $100-$299 on their running equipment; 26% spend $300-$500
  • Demographic:

    • 53% Male, 47% Female
    • Median Age = 39
    • Marital Status = 62% Married, 22% Single
    • HHI = 100K+ (44%), 60K – 100K (28%)
    • Education = 40% College, 43% Post Grad
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